PROJECT ZIRCON × Crypto Beer Punks コラボレーション 物語の中の一杯を現実へ。『 Braveの激ヤバビール 』 登場 !

株式会社KANPAIDAN is thrilled to announce a unique collaboration between PROJECT ZIRCON, a pioneering initiative by Konami Digital Entertainment focused on co-creating innovative games with customers, and Crypto Beer Punks, a next-generation beer community leveraging social media to redefine craft beer culture.

This partnership brings to life an inspired fictional brew "Braveの激ヤバビール" (Brave's Extreme Beer), transforming narrative storytelling from the digital gaming world into a tangible craft beer experience. This limited-edition release symbolizes the fusion of gaming creativity and artisanal brewing, tailored for enthusiasts who appreciate both immersive entertainment and high-quality brews.

About the Collaboration

PROJECT ZIRCON invites fans to deeply engage with upcoming game development via social platforms such as Discord, while Crypto Beer Punks cultivates a vibrant, socially-driven beer culture focused on innovation and community participation. The collaboration embodies these values, offering a special fruited wheat ale boasting a 5.0% ABV with aromatic hops like Amarillo and Pahto—celebrated for their flavorful profiles.

The initiative highlights the growing trend of cross-industry partnerships in Japan where digital experiences and real-world products intertwine to create new forms of brand engagement. Fans have the opportunity to savor "Braveの激ヤバビール" as a symbol of this dynamic fusion, enhancing their connection to the PROJECT ZIRCON saga through sensory experience.

Looking Ahead

As both PROJECT ZIRCON and Crypto Beer Punks continue to innovate at the nexus of gaming and lifestyle culture, this collaboration sets a precedent for future ventures that blend storytelling, technology, and artisanal craftsmanship. Enthusiasts can anticipate further exciting releases and community-driven events, fostering a vibrant ecosystem where digital and physical realms harmonize.