TON jumps 15% as The Open Network plans rebrand to Gram

The Open Network (TON), initially backed by Telegram, has announced plans to rebrand its native cryptocurrency Toncoin (TON) back to its original moniker, Gram (GRAM). This strategic move coincides with Telegram’s renewed involvement in the project and represents a broader vision to establish a Web3 super app that integrates messaging with decentralized finance and digital asset functionality.

The decision to revert to the Gram name is deeply symbolic. Gram was the original token described in Telegram's first white paper, created to facilitate fast, scalable, and user-friendly transactions on the TON blockchain. After Telegram’s initial withdrawal due to regulatory hurdles, TON continued independently as Toncoin; however, Telegram’s return marks a significant turning point.

Telegram’s Vision for a Web3 Super App

Telegram envisions leveraging its massive user base to propel Web3 adoption through a single, seamless application combining social communication with decentralized applications (dApps), payment platforms, and NFT marketplaces. By reintroducing Gram, Telegram aims to unify the identity of the blockchain and its native asset, creating a cohesive brand experience.

This integration addresses key challenges facing blockchain adoption: usability, mainstream awareness, and regulatory compliance. Telegram’s secure messaging infrastructure, combined with smart contract capabilities of the TON blockchain, positions Gram as a pivotal enabler for next-generation decentralized services.

Market Reaction and Future Outlook

Following the announcement, Gram’s price surged by 15%, signaling investor optimism about Telegram’s influence and developmental plans. Market participants anticipate more product rollouts, including augmented wallet features, DeFi access, and enhanced security protocols.

Despite this bullish sentiment, the rebrand will require extensive technical implementations and legal clarity. However, Telegram’s established reputation and extensive ecosystem give Gram a competitive edge among emerging blockchain tokens targeting mainstream adoption.

In the coming months, stakeholders should watch for further updates on the Web3 super app roadmap, partnerships, and network upgrades that could cement Gram’s position as a leading blockchain currency aligned with a global social platform.